This is NOT meant as a political post. However, the designer in me can’t let this one go. Obama has created a consistent brand unlike anything seen before, and Michael Beirut has written a great piece about it.
Is Obama’s stuff on the level with the best commercial brand design?
I think it’s just as good or better. I have sophisticated clients who pay me and other people well to try to keep them on the straight and narrow, and they have trouble getting everything set in the same typeface. And he seems to be able to do it in Cleveland and Cincinnati and Houston and San Antonio. Every time you look, all those signs are perfect. Graphic designers like me don’t understand how it’s happening. It’s unprecedented and inconceivable to us. The people in the know are flabbergasted.
Like him or not, you gotta appreciate the brand consistency and his ability to market a message. Check out the article for more.