Helvetica in the NYC Subway
You live in NYC? You like typography? Do you like Helvetica, or do you think Aksidenz Grotesk is better (wait, do you think Aksidenz Grotesk happens when you need to change a baby’s diaper)? Ok, I can’t do the fun intro thing today.
Here’s a great article via Systemic Kendra, all about the NYC Subway system getting on board with Helvetica as it’s typeface.
The resulting subway map, as one writer put it in 1968, was “a battlefield filled with typographers and color-experts locked in mortal combat.”
Oh no he didnt. Link.