Not all designers are perfect. Some try to make a cigar back into something else, if you know what I mean. Here’s a hilarious story about one such case of a woman needing help with a “lost cat” poster, and the designer who “tried” to “help” her. In regards to the poster above:

David,
yeah thats not what I was looking for at all. it looks like a movie and how come the photo of Missy is so small?
Shannon

Dear Shannon,
It’s a design thing. The cat is lost in the negative space.
Regards, David.

It gets better from there. Thanks to Systemic (and friend) Lisa for sending this my way. READ THE WHOLE THING »