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From the makers of Helvetica (The film, not the typeface)

July 29th, 2008

Here at Rosscott, Inc. (and The System) we are big fans of design.  That being said, expect this to be the first of many posts on cool design topics.  I will keep it to ones that are accessible to all (at least, I think so).

Comes Objectified!  I loved Helvetica, and am looking forward to this.

“Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?”

Check it out at http://www.objectifiedfilm.com/.

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