Ever really look at the FedEx logo? Did you ever notice the arrow in between the E and the X? If not, have you had a graphic designer point it out to you at some point?
Either way, it’s there and it’s one of the more well known logos of our time, up there with Apple and IBM. The Sneeze interviewed the designer of the FedEx logo (Lindon Leader) a while back, and I stumbled across it recently. Makes for an interesting read and makes you realize just how much thought goes into just about everything around us. LINK »
Btw as a quick aside, have you read The Sneeze? It’s good. Poke around there. Especially good is this “How To Draw a Face” article.
Feel free to discuss the logo and your thoughts on the article here in the comments. Ever notice the arrow? Like looking at logos? Think Lindon Leader is a genius or was in the right place at the right time? DISCUSS.